So you have a lot of experience in the field of fund-raising. You not only are very good at brainstorming fundraising ideas for individuals, but you have also run a number of classy fundraising projects (such as a fundraising event lunches) that have met with great success.
Things like charity, donations and advocacy are second nature to you and you might even know of many of the business fundraising consultants in your area because you have worked with them before. In short, the organization that you work for owes you a lot because of the funding you have gotten for them and the fundraisers that you have trained. Now it is time to take it to the next level; it is time to become good at strategic fundraising.
As the name might imply, strategic fundraising is a lot more about planning and a lot less about doing. The doing part is something you are already good at; now it is time to become good at the planning. You need to learn how to come up with good fundraiser ideas that brings in every last penny for the people that you work for.
Where a normal plan might include details about the event, the people working and the goal, a strategic fundraising plan will have numbers and figures on it that allows the planner to calculate exactly where they want to concentrate their fund-raising efforts. Business fundraising events are all about strategic fundraising and you will notice that most of them raise a lot of money indeed.
Strategic fundraising is the wave of the future because it allows the people doing it the chance to target exactly where and when they want something to be done. Instead of coming up with a general plan for whom to approach on the phone, a strategic plan for fundraising might pick people within a specific income bracket to call.
Instead of the car wash by the side of the road, strategic fundraising might consider having the car wash next to a dirt road where vehicles are more likely to be dirty when they reach the end of the road. This is the kind of thinking that goes into strategic fundraising and in order to be proficient as a complete and well-rounded fundraiser, you need to be able to take things strategically to the next level.
Originally published here: Strategic Fund Raising Ideas
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